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ENTERTAINMENT: WHAT KIND OF RETURN CAN DISNEY EXPECT FROM THE MARVEL DEAL?
IAN FORD, president and founder of UNDERCOVER TOURIST, an official vendor of tickets to Walt Disney World, has over 17 years of experience with the entertainment giant, and can provide a unique perspective on how this deal will affect Disney's overall business, including theme parks: "Disney acquired Marvel Entertainment for $4 billion in cash and stock, but what kind of return can Disney expect from this deal?
This could provide a wonderful opportunity for Disney to attract more teenage boys to their brand as long as they respect the fact that Wolverine is not Mickey Mouse. Most teenage boys do not get excited about Mickey Mouse, but they will get excited about the Silver Surfer." Web site: http://www.undercovertourist.com (9/4/09)
