Chelsea

Chelsea is an area of south west London bounded to the south by the River Thames, where its frontage runs from Chelsea Bridge along the Chelsea Embankment, Cheyne Walk, Lots Road and Chelsea Harbour. Its eastern boundary was once defined by the River Westbourne, which is now in a pipe above Sloane Square tube station. The modern eastern boundary can be said to be Chelsea Bridge Road and the lower half of Sloane Street, including Sloane Square. To the north and northwest, the area fades into Knightsbridge and South Kensington, but it is safe to say that the area north of the King's Road as far northwest as the Fulham Road is part of Chelsea.

The district is now part of the Royal Borough of Kensington and Chelsea. From 1900, and until the creation of the Greater London in 1965, it formed the Metropolitan Borough of Chelsea in the County of London.

Note also that Stamford Bridge, the famous headquarters of the Chelsea Football Club, though close to the west end of the King's Road, is actually in nearby Fulham, which therefore hosts two Premiership teams. Chelsea shone again, brightly but briefly in the 1960s Swinging London period and the early 1970s. The Swinging Sixties was defined on the King's Road which runs the length of the area and both the Beatles and Rolling Stones members Brian Jones, Mick Jagger, and Keith Richards lived here at one time. In the 1970s the "World's End" of the King's Road was home to Vivienne Westwood's boutique "SEX", and saw the birth of the punk movement. Elvis Costello even sang `I don't want to go to Chelsea`. Then Youth culture decamped forever, the Goths moving to the newly fashionable quarter of Camden Town and the hippies to Notting Hill.

The King's Road remains the major artery through Chelsea and a very busy road, however, despite its continuing reputation as a shopping mecca, it is now home to many of the same shops found on any other UK high street, (Gap, Virgin Megastore, and McDonald's for example). Sloane Street and Knightsbridge are overtaking Bond Street as London's premier shopping destinations; housing a variety of high end fashion or jewellery (for example Cartier, Gucci and Graff) etc. Source wikipedia

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