Sunset Boulevard/Strip

Sunset Boulevard is famous, but the best known portion of the boulevard is the mile and a half stretch of Sunset between Hollywood and Beverly Hills that has been dubbed "The Sunset Strip." Running between Crescent Heights Boulevard (on the east) & Doheny Drive (on the west), the Sunset Strip embraces a premier collection of rock clubs, restaurants, boutiques, and Hollywood nightspots that are on the cutting edge of the entertainment business.

In the evening, the Strip is a vibrant slash of gaudy neon, a virtual traffic jam of young cruisers on weekends, a stimulating mecca for people-watchers and celebrity wannabes. Like some fabled caravan route between holy cities, the Strip has taken on an eccentric character all its own. Mammoth, hand-made billboards are one of its trademarks. These colorful advertisements were designed to catch the eye of Hollywood producers and deal-makers as they drove to work in Hollywood from their homes in Beverly Hills. Now, many of these billboards serve primarily to puff up egos of the stars they promote - which is why the industry refers to them as "Vanity Boards."

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