Hard Rock Cafe is a chain of casual dining restaurants. It was founded in 1971 by Isaac Tigrett and Peter Morton, and their first Hard Rock Cafe opened near Hyde Park Corner in London, in a former Rolls Royce car dealerships showroom close to Hyde Park, where in 1979 they began to cover the walls with rock 'n' roll ephemera. There are more than 143 Hard Rock Cafes in over 36 countries at current date, with several more in the works. Hard Rock was most popular in the 1980s when some people engaged in the hobby of visiting as many locations as possible and collecting a Hard Rock t-shirt bearing the Cafe logo and the location name. Pin collecting is an alternative for amassing of memorabilia. Source wikipedia
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