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Regional Tijuana group Grupo Firme is a seven-person band that straddles the line between the banda and norteño genres. They rose to fame in 2020 with their singles “Pídeme”, “El Roto” and “Juro Por Dios” as well as covers of other Latin artists' songs. Known for stylish and eye-catching videos, the group has received numerous awards and performed at Coachella in 2022 along with Karol G and Anitta.
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