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The Undercover Tourist Story

The Undercover Tourist Story

The journey of the frog Family

Family Photo
Family Photo
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2000 - ticket launch
Undercover Tourist launches selling Orlando Theme Park tickets.
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2001 - orlando crowd calendar
One of the site's most popular features — the Orlando Crowd Calendar that shows the best dates to visit the theme parks — is born!
We launch our affiliate program.
Our Ticket Wizard helps families find the 'right' tickets!
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We move from a broom cupboard in a travel agency to our current office in Florida.
Theme park News & Refurbishments are added to our planning information.
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January 18: Our first press coverage from a major daily newspaper!
We start selling Walt Disney World® Resort Magic Your Way Tickets — with only hundreds of SKUs instead of 6!
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December: The winter holiday frog logo makes his first appearance — ribbit!
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March: Dun dun dun — we debut a new website design.
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We begin offering Disneyland content!
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Development begins on iPhone and Android wait time apps for the Walt Disney World® Resort and Universal Orlando Resort™.
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Our wait time apps arrive to frogtastic acclaim!
May: We open an additional office in Austin, Tx., which becomes our official company headquarters, and launch on YouTube!
July 9: Our Facebook pages launches!
September 7: What is a blog? ... Oh, we launched one!
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November: We introduce a new website with a revamped Crowd Calendar.
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We reach 10,000 fans on Facebook!
April: Thanks to first-person videos capturing the rides, shows and restaurants inside Walt Disney World® Resort, Undercover Tourist is named a YouTube Marketing Ambassador.
October: We launch Car Rental reservations with Alamo!
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May: Our VP of engineering disobeys a direct order from the CEO and brings in a ping pong—sorry, table tennis—table before the site redesign is live.
June 12: After much success on the East Coast, Undercover Tourist hops into Southern California, selling tickets to Universal Studios HollywoodTM, LEGOLAND® California Resort, SeaWorld® San Diego, the San Diego Zoo® and other attractions. It also launches its most ambitious redesign of the site, including the blog.
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2015 - expanded car rental
February: We begin offering discounts on 5 major car rental brands!
May: The Matts prank our CEO on his return from a "cultural trip" in Las Vegas.
2015 - new app
May: We debut our Orlando Planning App for iPhone, which offers our Crowd Calendar, custom and pre-set touring plans, and wait times for Walt Disney World® Resort, Universal Orlando Resort™ and SeaWorld® Orlando.
October: The wall of employee glamour shots begins.
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January 1: We begin offering discounts on Walt Disney World® Resort hotel rooms plus Frog Family reviews to help vacationers make the perfect pick!
June: We add "near me" functionality to our Orlando Planning App.
2016 - Orlando, San Diego and Los Angeles Hotels
December: Hoppy days (and nights)! Undercover Tourist begins offering discounts on Orlando, San Diego and Los Angeles hotel rooms.
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Undercover Tourist hops into ski vacation planning with the debut of its ski resort decision matrix.
2017 - Ski Epic Pass + Hotels
August 1: Hit the slopes! Undercover Tourist begins selling the Epic Passes to the Vail Ski Resorts — Vail, Beaver Creek, Breckenridge, Keystone, Park City, Whistler, Heavenly, Northstar, Kirkwood and more!
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2018 - Disneyland launch
May: Celebrate hoppy times — come on! Undercover Tourist begins selling discount Disneyland tickets.
May: Our YouTube channel reaches 100,000 subscribers!
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July: Hip hop hooray! Undercover Tourist partners with Disneyland Resort to offer discounts on its official hotels!
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March 6: Undercover Tourist celebrates 20 years by throwing its VIP Family Fun Fest at Universal Orlando!
June 12: Undercover Tourist partners with IHG to sell hotels nationwide, starting with over 15 hotels across six major cities!