Universal Orlando Resort and Universal Studios Hollywood have brought new immersive "Wicked" experiences, exclusive merchandise and more to the parks in celebration of worldwide phenomenon, "Wicked" (and its thrillifying sequel flying into theaters Nov. 21, 2025). As fans of both the Broadway musical and Universal Parks, we're obsessulated with this crossover that doesn't usually hoppen! The exact lineup of experiences differs on each coast, so let's "close [our] eyes and leap" into the details.
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FAQs
- Do I need park admission to see the "Wicked" experiences at the Universal parks? You need admission to Universal Studios Florida to visit Wicked: The Experience, Emerald City Eats and Schwab's Pharmacy. You also need admission to Universal Studios Hollywood to visit the Feature Presentation Store and Hollywood & Dine. Save some green by purchasing your tickets through Undercover Tourist!
- When does "Wicked: For Good" arrive in theaters? Wicked: For Good arrives in theaters on Nov. 21, 2025.
- Can I meet Glinda and Elphaba at the Universal parks? The witches of Oz sporadically appear at Wicked: The Experience at Universal Studios Florida for limited time appearances. We'll let you know when they're flying over next! Glinda and Elphaba also appeared at Universal Studios Hollywood during Mega Movie Summer for a limited time.
Wicked Experiences at Universal Orlando Resort
Step into the Land of Oz! Wicked: The Experience has taken over the former location of the UNIVRS store near the front of Universal Studios Florida. Here, guests can walk down the yellow brick road and fully immerse themselves in a variety of iconic locations, from Shiz University to the Emerald City, perfect for photo-ops. Costumes and props from the "Wicked" film are also on display.
Guests are now able to explore brand new elements that will take them on a journey deeper into the magical world of Oz in preparation for "Wicked: For Good" (in theaters Nov. 21, 2025), such as new film props, photo ops, merchandise and more surprises inspired by the sequel to the blockbuster phenomenon.
Take a peek inside Glinda and Elphaba's dorm room...pose in Glinda's bubble or with Elphaba's broom...step behind the curtain and make some magic with the Wizard's control panel... As you enter each magnificently crafted room, you're quite literally walking in the footsteps of the famed Witches of Oz.
As part all-new refreshed overlay, iconic locations such as Shiz University and the Emerald City are brought to life with new dazzling scenic design, and exclusive displays of costumes and props from the new film. Be on the lookout for new outfits for The Wizard of Oz, Madame Morrible, Fiyero and, of course, Elphaba and Glinda. (Don't worry! All the costumes from Part 1 are still there — some have just moved location.)
"Thank goodness" because exclusive new merchandise inspired by "Wicked: For Good" has arrived at Wicked: The Experience. This "ozmopolitan" new collection celebrates the Land of Oz and fan-favorite characters from the epic conclusion and features everything from home gods and plush to bag charms, accessories and apparel. Whether you're in the mood for t-shirts, notebooks, necklaces, chocolates, candles or Funko Pops!, there's no shortage of "swankified" merch available for purchase.
Oh, and I can't froget to mention that the Witches of Oz themselves are meeting periodically at the front of The Experience! There are no set meet times, so you'll just have to be on the lookout. I asked for their best advice for mastering my magic as I undergo my own sorcery studies. Glinda told me always have someone in my corner and Elphaba told me to always prepare for the unexpected. (She also said she'd put in a good word with Madame Morrible for me!)
For a limited time, Buy a Day, Get a 2nd Day FREE for General Admission Tickets at Universal Studios Hollywood! Valid for visits through Dec. 16, 2026
Just outside Wicked: The Experience, Universal has conjured up a food booth, Emerald City Eats, with selections that are sure to silence stomachs roaring even louder than the Cowardly Lion. On the menu are the All Roads Lead to Oz Flatbread (house-made focaccia with yellow cheese sauce, cheddar sauce, roasted yellow peppers, pepperoni and jalapeño), Emerald City Focaccia (house-made focaccia sandwich with basil pesto, sliced mortadella, eggs and sage derby cheese), Strawberriful Cheesecake Waffle (whipped cream cheese, strawberries in sauce, graham crumble and popping white chocolate), Popular Potion (Three Olives Rosé Vodka, DeKuyper Triple Sec, dragonfruit syrup and pink lemonade, garnished with a pink sugar rim and pink lemonade sour candy belts) and Enchanting Elixir (El Tesoro Tradicional Blanco Tequila, Bols Melon Liqueur, Granny Smith apple syrup and lemonade, garnished with a green sugar rim and a lime wheel).
Last but certainly not least, be sure to pop by Schwab's Pharmacy for tasty treats such as the Wizard Elixir Shake (mint chocolate chip ice cream, chocolate pop rocks, Emerald City sprinkles, sweetened condensed milk elixir, whipped topping) and The Yellow Road Shake (dulce de leche ice cream with golden chocolate crisps, broken Yellow Brick Road chocolate pieces and caramel).
Wicked Experiences at Universal Studios Hollywood
Over in CityWalk, Oz has taken over the UNIVRS store! Outside, you'll see a colorful wrapping of moments from the film with Glinda and Elphaba both "defying gravity" above. Inside, you'll find all-new merch for purchase.
Everything from clothing to candles, toys and treats can be purchased within, beautifully divided between pink and green. But remember, "black is this year's pink!"
Universal Studios Hollywood has completely transformed its Feature Presentation store within the theme park into a similar "Wicked" experience. Feature Presentation showcases replica props from the film as well as an Emerald City-adorned back wall and clips from the production of the movie. Small touches from Elphaba and Glinda appear around the store, and you might also see some Ozian easter eggs within the displays!
Both stores carry the same merchandise, which means you do not need to purchase a ticket to get your hands on what you are looking for from the collections. However, the store inside the parks is much bigger and more immersive. In either store you peruse, you just might find something really "uh- sharp!"
Later, close to the film opening, costumes will be on display within the Universal Cinema, an AMC Theatre, at CityWalk.
Over at Hollywood And Dine inside the park, you'll find an assortment of "Wicked"-themed foods and drinks.
We tried the Ozdust Punch (nonalcoholic), the Ozmopolitan, the Apple Pie Funnelest Cake, the Bewitching Bacon Burger and the Roastified Corn Flatbread. The burger (bacon, provolone cheese, black garlic aioli, lettuce, pickles and a brioche bun) and the Ozdust Punch (pineapple and lime juice, blue curaçao and grapefruit soda) were our favorites!
A chicken wrap, a salad, a corn dog and another alcoholic concoction are also available. Each food is decorated with a bit of Oz.
Wicked Merchandise
Several "Wicked" merchandise collections include apparel, home goods, accessories, toys and more in retail locations at Universal Orlando Resort, Universal Studios Hollywood and both Universal CityWalk districts.
- The Shiz University collection is inspired by the school where Glinda and Elphaba first meet, and will feature back-to-school must-haves, including a spirit jersey, duffle bag, tumbler, hat and more.
- The legendary Studio MinaLima has created "Wicked"-inspired graphics and prints for a collection that includes apparel, accessories, home goods and stationery.
- You wouldn't be able to miss the "Wicked" logo on items such as hats, notebooks, mugs and more. Plus, you'll find merchandise from collaborations, including Mattel fashion dolls, Funko Pops!, LEGO sets, Loungefly bags and cosplay and prop replicas from The Noble Collection.
All of the merchandise is so unique and well done, it might be hard to pick! But one thing we know for sure is pink definitely goes well with green.
Are you a fellow "Wicked" fan? What would you love to see at Universal Orlando Resort or Universal Studios Hollywood? Share in the comments below!
Related: All the Wonderful Reasons to See "Wicked" on Broadway
Hoppy planning!
