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Follow the Yellow Brick Road to New "Wicked" Experiences at Universal Parks

by Mommy Frog on October 23, 2024
Los Angeles

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Universal Orlando Resort and Universal Studios Hollywood (now open) bring new immersive "Wicked" experiences, exclusive merchandise and more to the parks in celebration of the upcoming "Wicked" film, releasing in theaters Nov. 22, 2024. As fans of both the Broadway musical and Universal Parks, we "couldn't be hoppier" about this crossover that doesn't usually hoppen! The exact lineup of experiences differs on each coast, so let's leap into the details.

Wicked Experiences - Poster

Wicked Experiences at Universal Orlando Resort

Wicked Experiences - Wicked: The Experience

Step into the Land of Oz! Wicked: The Experience is taking over the former location of the UNIVRS store near the front of Universal Studios Florida. Here, guests can walk down the yellow brick road and fully immerse themselves in a variety of iconic locations, from Shiz University to the Emerald City, perfect for photo-ops. Costumes and props from the "Wicked" film will also be on display.

Wicked Experiences at Universal Studios Hollywood

Over in CityWalk, Oz has taken over the UNIVRS store! Outside, you'll see a colorful wrapping of moments from the film with Glinda and Elphaba both "defying gravity" above. Inside, you'll find all-new merch for purchase.

Everything from clothing to candles, toys and treats can be purchased within, beautifully divided between pink and green. But remember, "black is this year's pink!"

Follow the Yellow Brick Road to New "Wicked" Experiences at Universal Parks - Hollywood merch table inside UNIVERS store

Universal Studios Hollywood has completely transformed its Feature Presentation store within the theme park into a similar "Wicked" experience. Feature Presentation showcases replica props from the film as well as an Emerald City-adorned back wall and clips from the production of the movie. Small touches from Elphaba and Glinda appear around the store, and you might also see some Ozian easter eggs within the displays!

Follow the Yellow Brick Road to New "Wicked" Experiences at Universal Parks - Hollywood Elphaba and Glinda zip up hoodie

Both stores carry the same merchandise, which means you do not need to purchase a ticket to get your hands on what you are looking for from the collections. However, the store inside the parks is much bigger and more immersive. In either store you peruse, you just might find something really "uh- sharp!"

Follow the Yellow Brick Road to New "Wicked" Experiences at Universal Parks - Hollywood inside Feature Presentation Store

Later, close to the film opening, costumes will be on display within the Universal Cinema, an AMC Theatre, at CityWalk.

Follow the Yellow Brick Road to New "Wicked" Experiences at Universal Parks - Hollywood AMC theater outside Wicked display

Over at Hollywood And Dine inside the park, you'll find an assortment of "Wicked"-themed foods and drinks.

Follow the Yellow Brick Road to New "Wicked" Experiences at Universal Parks - Hollywood and Dine sign

We tried the Ozdust Punch (nonalcoholic), the Ozmopolitan, the Apple Pie Funnelest Cake, the Bewitching Bacon Burger and the Roastified Corn Flatbread. The burger (bacon, provolone cheese, black garlic aioli, lettuce, pickles and a brioche bun) and the Ozdust Punch (pineapple and lime juice, blue curaçao and grapefruit soda) were our favorites!

Follow the Yellow Brick Road to New "Wicked" Experiences at Universal Parks - Hollywood Wicked themed foods

A chicken wrap, a salad, a corn dog and another alcoholic concoction are also available. Each food is decorated with a bit of Oz.

Follow the Yellow Brick Road to New "Wicked" Experiences at Universal Parks - Hollywood Roastified Corn Flatbread

Wicked Dining and Merchandise

Wicked Experiences - Wicked Food Items

At both resorts, you can expect to find new merchandise and limited-time treats! Fantabulous menu items are coming to Voodoo Doughnut and The Toothsome Chocolate Emporium & Savory Feast Kitchen within CityWalk in Orlando and Hollywood.

Follow the Yellow Brick Road to New "Wicked" Experiences at Universal Parks - Hollywood Shiz hats

Several "Wicked" merchandise collections will include apparel, home goods, accessories, toys and more in retail locations at Universal Orlando Resort, Universal Studios Hollywood and both Universal CityWalk districts.

  • The Shiz University collection is inspired by the school where Glinda and Elphaba first meet, and will feature back-to-school must-haves, including a spirit jersey, duffle bag, tumbler, hat and more.
  • The legendary Studio MinaLima has created "Wicked"-inspired graphics and prints for a collection that includes apparel, accessories, home goods and stationery.
  • You wouldn't be able to miss the "Wicked" logo on items such as hats, notebooks, mugs and more. Plus, you'll find merchandise from collaborations, including Mattel fashion dolls, Funko Pops!, LEGO sets, Loungefly bags and cosplay and prop replicas from The Noble Collection.

All of the merchandise is so unique and well done, it might be hard to pick! But one thing we know for sure is pink definitely goes well with green.

Stay tuned for more information and details as these "Wicked" experiences fly into the parks.

Are you a fellow "Wicked" fan? What would you love to see at Universal Orlando Resort or Universal Studios Hollywood? Share in the comments below!

Related: All the Wonderful Reasons to See "Wicked" on Broadway

Hoppy planning!

Keep hopping, Mommy Frog!
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