Raise your hand if you're Team Figment! The purple dragon represents a figment of our imagination and shows us anything is possible. Plus, he's pretty mischievous too!
He is heavily featured at EPCOT at Walt Disney World Resort and is viewed as an unofficial mascot for the park. In addition, he is seen in merchandise, scavenger hunts and even has his own ride! His catchy theme song, "One Little Spark," is sure to be stuck in your head all day. Plus, you can now interact with Figment in a whole new way with the Figment meet-and-greet!
Moreover, while there is year-round mischief to be had with the purple dragon, Figment gets an extra spotlight during the creative EPCOT International Festival of the Arts with additional offerings.
Here are all the ways you can celebrate Figment at EPCOT!
Who is Figment?
Okay, so if you're going to EPCOT and keep seeing this little purple dragon on merch, snacks and signs, that's Figment! He’s kind of a big deal there. Figment was created by Disney Imagineers back in the '80s for the attraction Journey Into Imagination. Figment represents creativity and imagination, and that’s exactly why he’s become the unofficial mascot of the EPCOT International Festival of the Arts.
You can still ride Journey Into Imagination with Figment at the Imagination Pavilion, although the attraction has been reimaged and looks very different from its opening day. The ride is super nostalgic for longtime Disney fans and is fun from start to finish.
And now, you can even meet Figment in person at the Imagination Pavilion! He’s one of those characters people either grew up loving or instantly fall for when they visit EPCOT.
Year-Round Figment Offerings at EPCOT
To begin with, Figment fans can have plenty of fun all year long with offerings at EPCOT.
Journey Into Imagination With Figment
We, of course, have to start our Figment journey at his featured ride — Journey Into Imagination with Figment! Located in World Celebration near The Land Pavilion, hop aboard the slow-moving dark ride as Dr. Nigel Channing gives you a tour of the Imagination Insititute. Figment steals the show and shows off the five senses in a silly way. Additionally, prepare for some vivid sights, sounds and smells on this whimsical adventure!
Figment Meet-and-Greet
Get excited as you can now meet Figment in person! The Figment character meet-and-greet is located at the ImageWorks building (coincidentally also the exit to his ride!). In fact, his line was initially well over two to three hours, though now it averages closer to 30 minutes to an hour. Meanwhile, the queue and meet-and-greet are entirely inside, making it a great way to beat the heat!
Though times are always subject to change, Figment is typically available:
- 9 a.m. — 12:30 p.m.
- 1:45 p.m. — 3:45 p.m.
Figment Merchandise
Want to celebrate all things Figment even at home? Be sure to grab some merchandise to celebrate the adorable dragon. Enjoy plushies, apparel, accessories and more! For the most options, check out the ImageWorks shop (which is also the exit to the Figment ride) as well as the Creations Shop or online at shopDisney.
Magic Shots
At select PhotoPass locations, you may find an extra spark of imagination with Figment Magic Shots. Photographers have certain characters or items they can digitally add to your photos. For example, we've sometimes gotten Magic Shots of Figment flying above us when taking photos in front of Spaceship Earth. Additionally, ask your photographer if they have any Figment-themed options, as locations can vary.
Figment Offerings During Festival of the Arts
While there is plenty to enjoy for Figment fans throughout the year, the purple dragon really thrives during the EPCOT International Festival of the Arts! Figment is the mascot for this colorful event, which occurs in January and February each year. This year's festival runs from Jan. 17 to Feb. 24, 2025, so be sure to hop over for lots of additional offerings.
Figment’s Inspiration Station
Returning this year, Figment has his own Food Studio booth during the festival! Figment’s Inspiration Station at the Odyssey offers food and drink bursting with vibrant colors and flavor. You can find this fun new booth inside The Odyssey. Our favorites last year were the blueberry Pop't Art cookie and the Rainbow Cake topped with freeze-dried Skittles. Notably, this year, we're all about the Raspberry Pastry Tart—a sweet sugar cookie with raspberry and lemon cream filling! It even has the same colors as Figment!
You'll find other delightful treats at this booth, including Figment Imagination Lemonade, the returning Rainbow Cake and a variety of alcoholic drinks.
Figment-inspired Popcorn Bucket
For the ultimate Figment collectible, guests can purchase a Figment popcorn bucket! The lightbulb-shaped 2025 collectible has a unique design inspired by the logo of the Imagination Institute. The best part? You can get your hands on it via Mobile Order! Just open up the My Disney Experience app (exactly like you would a mobile food order), search for "EPCOT Souvenir Release" and select your arrival window. Once you reach your arrival window, you can head to The Odyssey to pick yours up. Place your mobile order early in the day as arrival windows are typically hours away.
The popcorn bucket is limited to two per person and available while supplies last. We expect this to be very popular so don't wait too long if interested in purchasing. It costs $28 (and tax is included!)
Figment Scavenger Hunt
With Figment's Brush with the Masters Scavenger Hunt, froggies can search for Figment hiding inside famous works of art at each World Showcase pavilion. Maps are available for purchase at Port of Entry, Creations Shop and World Traveler. ($9.99 plus tax). Return the map for a fun surprise! For example, this year's prize is stencils! We love doing scavenger hunts and this is a perfect activity to do as you enjoy your EPCOT day.
Festival of the Arts Merchandise
With Figment as the festival's mascot, he is, of course, heavily featured in the colorful merchandise—a perfect way to celebrate both Figment and one of our favorite festivals! Enjoy a spirit jersey, paintbrush-themed cup, plushies, ears, backpacks, pins and more. Festival merchandise can be found at the Creations Shop as well as booths throughout the park.
Artwork
With so much creativity showcased at the Festival of the Arts, there's something for everyone to enjoy. Keep an eye out for Figment-inspired chalk art, paintings and more — with many works of art available for purchase!
Magic Shots
Remember those Magic Shots we mentioned earlier? Well, there are even more Figment ones during the Festival of the Arts. For instance, have Figment soar above you with a rainbow paintbrush or you can fly like Figment with orange wings on your back at most PhotoPass locations. Be sure to ask your photographer if they have any Figment-related shots!
Projections
Each of EPCOT's festivals debuts a different projection show on Spaceship Earth. In years past, the projections featured Figment, so we can't wait to see what is available for 2025. The shows are available nightly during the festival once it gets dark and alternate with other projection sequences.
Well there you have it — everything to celebrate Figment at EPCOT! Calling all Figment fans, what is your favorite way to experience the purple dragon? Let us know in the comments, and moreover, if you'll be singing "One Little Spark" for the rest of the night.
