The shopping experience at The Wizarding World of Harry Potter is unlike any other! In the Harry Potter series, Diagon Alley is the wizarding shopping district in central London, and Hogsmeade is Britain’s only all-wizarding village where older Hogwarts students can visit its specialty shops and pubs on the weekends. The Wizarding World of Harry Potter stores bring to life some of the series' most iconic shopping destinations, including Ollivanders and Honeydukes. You don't even have to spend any money to appreciate Universal's attention to detail! Take time to peek through the faux storefronts and advertisements. As the Frog Family's shopping expert, I'm here to tell you everything you need to know about shopping in the Wizarding World of Harry Potter at Universal Orlando Resort!
The Wizarding World of Harry Potter Stores in Diagon Alley
You’re going to need a wand to cast magic spells around The Wizarding World of Harry Potter, so let the wand choose you at Ollivanders. Watch a special wand selection show, during which a randomly selected witch or wizard from the small audience will be paired with a wand. Afterward, everyone gets the chance to peruse the wands stacked from floor to ceiling inside the shop. You don’t have to attend the show (anyone can hop into Ollivanders), but it’s a toadally awesome experience that will surely put you in a magical mood. We recommend seeing the show at the Diagon Alley location because there are multiple showrooms, which means the line moves faster than the one at Hogsmeade.
Quality Quidditch Supplies
Are you a chaser, beater, keeper or seeker? At Quality Quidditch Supplies, find a jersey based on your Hogwarts house. This Momma Frog is a proud Gryffindor keeper! There’s even an option to buy a personalized jersey. The store has all of the wizarding sporting goods you need — brooms, Quaffles, Bludgers, Golden Snitches, water bottles and more. Plus, you can show your support for The Holyhead Harpies or The Chudley Cannons with posters and pennants.
Weasleys’ Wizard Wheezes
This Wizarding World of Harry Potter shop is my absolute favorite! The Weasley twins’ joke shop is full of color and fun. Look up high for bursts of activity, including a toy Umbridge on a unicycle or the never-ending fireworks exploding at the top of the ceiling. Buy the Weasleys’ best-selling products, such as Decoy Detonators, Extendable Ears, nose-biting teacups and love potions. Tad bought the Skiving Snackbox, which includes Fever Fudge, Nosebleed Nougat, Puking Pastilles and Fainting Fancies, in an attempt to skip school. (Note: They are yummy treats, but ultimately could not fool me!) If you get a pet pygmy puff here, the team member will ring a bell to announce the adoption!
Sugarplum's Sweet Shop
Quality Quidditch Supplies, Weasleys’ Wizard Wheezes and Sugarplums all connect inside. So, after searching for the best Quidditch gear and plotting pranks, treat yourself to Butterbeer fudge or a cauldron cake. You can find a lot of the classic wizarding candy here, such as Bertie Bott’s Every Flavour Beans, Chocolate Frogs and Pepper Imps.
Globus Mundi is the one-stop destination for all your travel needs. The Globus Mundi travel agents know that preparation is key, so there are luggage tags, backpacks, wallets, sweatshirts and more to get ready for your next trip. The store itself is one of the smallest in Diagon Alley, but it’s worth checking out the city posters inside and the hilarious travel ads in the store window. Did you know you can rent a flying carpet? They’re banned in Britain but are still legal in approved countries.
Wiseacre's Wizarding Equipment & Scribbulus
If you’re in need of a telescope, crystal ball or time turner, Wiseacre's Wizarding Equipment is the place to go. You can find essential wizarding equipment, including magnifying glasses, compasses, sky maps and star charts, among apparel and accessories. Pop over to Scribbulus for journals, stationery and quills. You can walk straight through since the two stores are connected inside.
Lily’s favorite store is Magical Menagerie, where you can bring home a furry or feathered friend. At Hogwarts, students are allowed to bring a pet owl, cat or toad, which are all available to adopt at Magical Menagerie. Many more creatures, including plush hippogriffs, unicorns and dragons, are ready to find homes too. You may recognize some of the animal companions, such as Hedwig, Crookshanks and Fang! While you’re shopping inside, look up to the second level and spot the elusive crumple-horned snorkack.
Madam Malkin’s Robes for all Occasions
Fashionistas should flock to Madam Malkin’s to spruce up their wizarding wardrobe. This is where you can purchase your Hogwarts robes, ties, scarves, sweaters and cardigans. You can even buy a replica of Hermione’s Yule Ball dress (what an iconic outfit!). Don’t froget accessories — there are stylish hats and dazzling jewelry displays. Stand in front of the mirror and it will give you honest feedback (whether it’s positive or not).
Borgin and Burkes
Dabbling in the Dark Arts? Walk down the dark corridor to Knockturn Alley and you’ll arrive at Borgin and Burkes, a sinister store known for its ancient dark arts objects and artifacts. Harry Potter fans may recognize the cursed opal necklace given to Katie Bell (Harry’s Quidditch teammate) or the Vanishing Cabinet. Draco Malfoy used this cabinet to sneak Death Eaters inside Hogwarts by testing it out with a bird … you can hear chirping coming from inside! This shop sells Death Eater masks, Azkaban wanted posters and more, so you can pledge your allegiance to He-Who-Must-Not-Be-Named.
The Wizarding World of Harry Potter Stores in Hogsmeade
A second Ollivanders location sits in the heart of Hogsmeade, so don’t worry about missing out on a wand shopping experience if you only have a 1-park ticket. It has the same wand offerings, and you can watch the wand selection show here. But, as I mentioned before, the Diagon Alley shop has more showrooms to increase capacity, so usually, there is a longer line at the Hogsmeade store. If you want more details, Tad explains everything you need to know about interactive wands and casting spells around The Wizarding World of Harry Potter.
The Owl Post & Dervish and Banges
At the Owl Post, pick out a set of stationery, stamps and a quill. Instead of waiting until you get home to use them, send a letter to family, friends or back home to yourself while you’re at the park! Your letter will receive a special Hogsmeade postmark and then be given to the owls for delivery. Continue walking through the connected Dervish and Banges, where you’ll see the infamous Monster Book of Monsters locked in a cage. While you’re at it, pick up a Sneakoscope or a Remembrall.
In the Harry Potter series, Honeydukes is a popular destination among visiting Hogwarts students — and we can see why! Universal did a frogtastic job bringing this sweet shop to life. The pink and green walls and shelves pop against the colorful treats and candy boxes. Stock up on Bertie Bott’s Every Flavour Beans, Chocolate Frogs, Exploding Bon Bons, Fizzing Whizzbees and more.
Filch’s Emporium of Confiscated Goods
After riding Harry Potter and the Forbidden Journey, you’ll exit through Filch’s Emporium of Confiscated Goods (isn’t that the best gift shop name?). Aside from the usual Hogwarts house apparel and souvenirs, some unique items available are an animated Sorting Hat, a wizard chess set and replicas of Tom Riddle’s diary and Rowena Ravenclaw’s diadem.
Window Shopping in The Wizarding World of Harry Potter
One of my favorite parts about the shops in Diagon Alley and Hogsmeade is looking at ALL of the window displays, store signs and wall art. Universal packs in so many details that it’s easy to walk right past them. While I wish these were actual stores I could walk into, it’s probably for the best … I can only spend so many Galleons on souvenirs! My wallet thanks Universal for not being able to cast an Extension Charm that can magically expand interior space (remember the tent that Harry, Hermione and the Weasleys stayed in at the Quidditch World Cup?).
At Diagon Alley, peek inside the windows of Slug and Jiggers Apothecary and Mr. Mulpepper's Apothecary to see shelves of potion ingredients. Stop by The Daily Prophet where you can hear reporters working inside and Flourish & Botts where the Monster Book of Monsters and Gilderoy Lockhart’s books are on display. Look high to spot signs advertising “Knitted Beard Bags” and “Mrs. Skower’s Magical Mess Remover.” A real mind-blowing detail is the sign for “Obscurus Books,” which references an obscurus, a magical term we didn’t learn about until the recent "Fantastic Beasts" films. The funniest window display has to be the Museum of Muggle Curiosities, which features a microwave, a vacuum, phones and even an electric toothbrush! There are so many more references and interesting advertisements, so keep a close eye out.
Over at Hogsmeade, you’ll see faux storefronts for Zonko’s, Dogweed and Deathcap, Gladrags Wizardwear, Madam Puddifoot’s Tea Shop, Spintwitches and Tomes and Scrolls. Listen to a screaming mandrake at Dogweed and Deathcap, and admire Hermione’s dress from the Yule Ball at Gladrags. Harry Potter fans will recognize Madam Puddifoot’s as the place where Harry Potter and Cho Chang went on their first date. All of these window displays feature interactive spell locations as well.
Tips for Shopping in The Wizarding World of Harry Potter
- The majority of the gift shops are small and narrow inside and can get crowded easily. Be aware of your surroundings to mind others' space! Filch’s Emporium of Confiscated Goods can get especially packed if it starts raining (or raining harder!) while you're riding Harry Potter and the Forbidden Journey.
- Most frog families will head straight to the rides. If getting an interactive wand is a top priority, make a beeline to Ollivanders in Diagon Alley first thing in the morning when the shop is less busy.
- If staying at a Universal Orlando hotel (book with us and use that extra savings on souvenirs instead!), use Early Park Admission to get a hop on the crowds. Depending on the day, you can either ride Harry Potter and the Escape from Gringotts OR ride Harry Potter and the Forbidden Journey AND Flight of the Hippogriff — plus catch a show at Ollivanders in Hogsmeade. (Some days even include Hagrid's Magical Creatures Motorbike Adventure as an Early Park Admission offering!)
- Feeling a little claustrophobic? Get your souvenirs from the kiosks in Carkitt Market in Diagon Alley, or right outside Hogwarts Castle and Ollivanders in Hogsmeade.
- Harry Potter merchandise can also be found at the main gift shops near each of the park entrances, Universal Studios Store and Universal Legacy Store in Universal CityWalk and every Universal hotel gift shop.
- Visit the Gringotts Money Exchange at Diagon Alley to turn your muggle money into Gringotts banknotes that you can use within The Wizarding World of Harry Potter!
- On-site hotel guests can have purchases delivered to their rooms.
- Buy chocolate treats and sweets closer before you leave, so they don’t melt in your bags!
Time to save up your Galleons! Let us know if you have any questions about The Wizarding World of Harry Potter stores in the comments below.
Related: Guide to Dining in The Wizarding World of Harry Potter at Universal Orlando